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Posted 2007.08.08

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HOW DID WE GET HERE ?

It all started as a personal project. You know what they say : "Life's not perfect - Do it yourself!"

As riders, we all want our bikes to fit our style and shape as perfectly as possible.

There sure are many great frame options out there... And over the years, we experienced quite a few different setups.

From super short 26" frames to long wheelbase 20" and 26" comp machines, from heavier street and jump bikes to flatland BMXs, each of them had its own fun twist... but we were still seeking for something different.

We certainly were not looking at blending all of these styles together, as it simply isn't possible, but desperately trying to narrow it down to getting a bike that would be fun specific.

At the time, Will had already been working on a few frame projects, including a trialsish-street frame design of its own... A design that had stopped evolving just by a small lack of motivation.

 

DIFFERENCE AND EVOLUTION

In 2005, the 24" wheel market seemed to be getting quite a few riders totally addicted to a new flavour over in the UK. While the Brit's have usually proved to be staying on the leading edge of most "emerging" cycling markets, with SSpeeding, DJumping, Trials riding and such, the coming of 24" wheeled trials bikes did ring a bell over here...

It sure was popular in the UK, but we still couldn't get any of these bikes over here to try them out, so we did not have a real idea of what to really expect for ourselves if we decided to work in this direction...

When you never try, you never know, and this seemed to be quite a well-calculated risk, so we felt we just had to take a shot at it.

Could this be the little twist that stunt bike design needed to move beyond the computer?

We scrapped the original drawings, re-worked the entire design around the wheels size, and got a first sample frame produced early summer 2006.

 

Posted 2007.08.08

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PROTOTYPING

With good friends Alain and Mat at Dobermann Fab, the finest indie frame builders in Canada, bringing this "custom" frame project into production was a great experience.

Since Elliott was anxious to ride this new thing, and Will still unsure whether it would really be much better than his current setup, which was not all that bad after all, Elliott was going to ride and test the sample.

The reaction to this first frame was amazing. Seemed we were not the only ones in the market for such a bike.

At the time we were not sure if it was just the hype or if people actually really liked it... To us it did not really matter, as we still had no plan of bringing it into production.

As the weeks passed, more and more people were getting interested in the frame. That's how we eventually decided to go into production with a first run of frames under the RESET name.

 

NO COMPROMISE

Fast forward to a year later, summer 2007. We are here introducing a new product, the first North American 24" specific stunt bike, and we think we set the bar high enough with the overall quality of the final product, which is 100% North American Handmade.

We believe there's enough copying in this industry. Tons of products are just about the same from one brand to the other. Of course there are companies who refuse to fit under that label and choose to innovate and bring the sport to new heights, and that's where we're standing.

There's WHAT you do, and HOW you do it. There are not a hundred ways to reach a "well dialed" geometry. Once you get the right digits at the right place... However, materials and construction are a different story.

We would never have produced "just another aluminum taiwanese frame" simply for the fun of it. We knew that our design could fill an empty spot in the North American market, and it was obvious it had to exceed all standards for us to be proud of it at all, no regards whether it was going to be just a one-off frame or a production frame.

At this point, this discussion moves over to the PRODUCT INFORMATION SECTION.

 

SO WHAT NOW ?

We definitely want to thank everyone who encouraged us along the way, especially guys like Dylan Korba, Matt Roy, and Morley Wilkins, which we've been looking up to for years and who gave us some really motivating feedback.

We have more stuff in the works, and if this first frame succeeds in convincing a few riders to take the jump to 24" wheels, there will be more new and original stuff coming down the pipe!

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